AI and iGaming: Benefits and Possible Risks

Abstract intergalactic image symbolizing AI

Artificial Intelligence (AI) has undoubtedly impacted different industries in recent years. In this article, we will discuss some of the benefits of AI to the gaming industry and the risks it could pose.

Improved Players’ Experience

As stated at World Financial Review, every player aims to have fun while playing games at iGaming sites. Thanks to the use of AI, these websites can serve players. Users will not have to struggle to locate their favourite types of games. Gaming sites use algorithms that collect data and predict what you’re looking for or may be interested in.

While playing table and card games, AI can help players make decisions faster. It analyzes the gamer’s patterns, game data, behavior, and other valuable data. With machine learning, the decision can be automated, reducing the time it takes to think and move.

Fraud Detection and Tighter Security

Through AI, gaming websites have been able to detect and stop cheaters and frauds quickly.

AI helps to track and analyze players’ behaviors, thus identifying when a user is cheating in a game. It also helps to identify players using prohibited betting patterns to gain undue advantage. Once identified, the platform may end the player’s gaming session or confiscate winnings.

Reputable gaming sites also use AI security systems like SSL encryption technology. This technology prevents fraud, hacking, and loss of users’ data to third parties. Players can also rest assured that their money and personal data are secure. AI benefits every stakeholder in the industry – operators, software developers, players, and even bonus listing platforms like CasinoBonusCA. With this technology, gaming sites protect themselves against cyber-attacks and the potential hijacking of sensitive data during financial transactions.

Improved Customer Service

At any gaming site, efficient customer support is crucial to providing an enjoyable experience to users. Gaming operators must be able to deliver easy access and fast response. To this end, top gaming platforms employ AI chatbots. Players can get answers to questions without chatting with a human agent. It also reduces waiting time for the players.

Also, gaming companies can reduce operating costs as they may not require many human agents. In fact, seventy-eight percent of businesses worldwide are using artificial intelligence to offer customer support.

What’s more, the recent improvement and popularity of generative AI could seriously impact the industry. A good example is OpenAI’s ChatGPT. The language processing tool can answer almost any question. This means even more businesses will dump the traditional support methods to use AI.

Helping Players with Gaming Addiction

Addiction to games is a severe problem that affects the lives of players. Currently, many support organizations exist to tackle the problem. Nevertheless, AI is strong even in these areas, as it could help sort out gaming addiction.

Machine learning algorithms can analyze and determine when gaming is becoming a problem for an individual based on data collected in real time. Gamers can also get personalized advice and support from an AI-powered chatbot.

Some platforms host thousands of users on their sites daily. Without AI, it’s difficult and almost impossible for operators to study and note the gaming habits of all users. With the help of AI and ML, it has become easy to identify users that need attention.

What are the Risks of Using AI in the Industry?

Despite all the great benefits of AI, it is also possible to use the technology for the wrong reasons. Fraudulent operators may use it to manipulate users to increase their revenue. They could also use algorithms to target the underage population or vulnerable people and exploit them. Thus, organizations need to regulate gaming to ensure there is fairness.

At this point, AI has taken over the world and there is no turning back. iGaming operators are able to optimize their operations and provide better services. Software developers can also improve their games’ performance by using algorithms to analyze users’ behavior and work on recommendations based on the data. Companies that invest more in AI and ML will certainly gain an advantage over their competitors in the industry.

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The views expressed in this article are those of the authors and do not necessarily reflect the views or policies of The World Financial Review.