8 Signs Your Business May Need Executive Coaching

Executive coaching is something most businesses can benefit from, no matter their size or the stage in their development. Executive coaching allows decision-makers to make better decisions, stay on top of the most recent advancements and developments, and provide much-needed assistance in times of change.

It can also help you find issues within your organisation’s structure that could affect collaboration, communication, accountability, performance, and efficiency. However, too many businesses still don’t realise the importance of coaching, or how their business could gain from it. Here are 8 signs your business may need executive coaching.

 

You Can’t Break Out of the Rut

Personalised executive coaching may be the next step when team building seminars and a steady stream of consultants haven’t been able to break your organisation out of its rut. Helping individual leaders identify their weaknesses and build on their strengths could help them do better. Alternatively, it may help them deal with the issues holding their teams back like customer retention, sales closing rates, or employee productivity.

 

Your Business Is Unable to Move Forward

It is easy to keep doing what you’ve always done. The problem is that the business world is always changing, and your traditional customer base may be changing or passing on. Competitors who are more willing to adjust to new market realities will be able to out-compete you. There are also cases where technology may be eroding demand for your product.

The worst is that some businesses are unable to change out of a lack of vision. They may become paralysed as a result, and prefer staying in their comfort zone, even if it means steadily losing market shares. Others will try all sorts of different strategies with no rhyme or reason, and wonder why they’re failing. Executive coaching could help your upcoming leaders become the visionary you need to pivot the organisation, and introduce them to new methodologies that could have effects on the whole organisation.

 

You Can’t Retain Middle Management

One sign of problems in the organisation is a lack of cohesion in the C-suite. This becomes worse if you’re dealing with constant turnover. High turnover rates also affect middle management, which can have future implications for your business. For one, your organisation is losing experienced middle managers who could’ve eventually become leaders in the C-suite. And, if you can’t retain middle managers, chances are you’re losing a lot of their loyal team members too.

A potential solution to both issues, however, would be to use coaching for executives. Senior management coaching could reduce turmoil at the top level of the organisation, calming the churn at the next level of the organisation. You could also use executive coaching to cultivate the next generation of leaders. This can be done through The BCF Group who provide one on one coaching geared towards executives and senior management. Through the executive coaching from BCF Group, they’ll learn how to set priorities, accept feedback, and evaluate challenges. Their coaching doesn’t only focus on the business aspect either; it helps executives find a better work-life balance, which will eventually lead to less turnover.

Another benefit of offering executive coaching for middle managers is that it may reduce the conflict and stress senior executives deal with. You’re also demonstrating to these middle managers that the company values them and sees a bright future for them with the firm. Furthermore, you might eliminate the blame game that results in good people being fired instead of the real root cause being addressed.

 

Morale Is Low

Low morale impacts your business in a variety of ways. Not only does it have a direct impact on turnover, but it could also result in lower productivity. In some cases, it could end up in a negative workplace culture that turns off potential customers.

If you want to turn things around, it often has to start at the top. Executive coaching can help the business’s leadership make the necessary changes to improve morale over the long-term. For example, they can help a manager break out of a negative mindset that is pulling everyone else down.

 

There’s Too Much Drama at Work

Dealing with customers and business disruptions is a normal but stressful part of the job. However, there is a serious problem if there is too much drama at work. This might be due to managers overreacting to any problems that arise or lacking the soft skills to deal with problems in a peaceful manner. Or people at all levels may be rushing to snap judgements and acting based on assumptions that get in the way of both communication and problem resolution.

Executive coaching can teach managers soft skills, conflict resolution, and how to maintain perspective. This will reduce the number and impact of volatile situations, and there will be far less risk of key personnel quitting at random.

 

Your Business Lacks Clear Goals

While a wide majority of businesses will have goals, they’re not always the most productive. Many will lack clear goals, and not understand why they aren’t making any progress. This might be because they have no real mission or are using bad strategies. This is where you could use a fresh outside perspective.

An executive coach can help you come up with simple business goals tied to your overarching vision that can be clearly communicated to your team. You might be surprised by what they could do if you set the right key performance indicators. A coach can also help you make decisions so that you’re always moving toward your desired end goal.

 

You’re Personally Compromised

There are some cases where conflicts of interest could stop you from making the correctives needed, or you may be too close to the situation, project, or the people involved. It can sometimes be difficult to be objective when it comes to a pet project or reprimand someone who you’re personally close with. An executive coach will be able to come in without bias, and will also be able to address possible internal issues without creating personal rifts.

 

You Have Doubts on the People You’ve Assigned

Through our expertise, evaluations, and personal experiences, we gain a general sense of recruitment and who would be a good candidate for certain roles. But there are times when we have to admit that we were wrong. Still, this could all be interference, and you might see inexperience as incompetence in some cases.

What an executive coach could do is come in and evaluate the leaders in your organisation. They will then be able to validate your choices or concerns. They could also work personally with some of your executives to help them develop the skills and aptitudes needed to fill their role better. Or they might make recommendations as to where they would be more suited.

Executive coaching can transform both individuals and organisations, and it is an invaluable resource for any business. It can help you overcome the hurdles holding you back or determine your path for the future so that you can move forward with confidence. But, more importantly, it will be an investment in your most valuable players, and help them realise themselves while reinforcing cohesiveness and loyalty.

The views expressed in this article are those of the authors and do not necessarily reflect the views or policies of The World Financial Review.