Backlinks are crucial to building a reputation in the digital world. And it is not just important to help with visibility before your target audience, but also for the crawlers from search engines. In fact, Google confirms that backlinks are pretty important when it comes to organic ranking in SERPs.
For years now, people have been stressing on link building to be dead. However, the recent updates from Google and an ongoing rise in link building practices suggest otherwise.
Let’s have a look at some of the practices that experts refer to for link building these days.
1. Collaborate with Bloggers
As one of the most effective and economical methods to secure backlinks, blogger collaborations are also the easiest. However, professionals that act as a link builder to websites and other bloggers, suggest keeping a note of the active niche of the blog. The experts also point out that bloggers with higher influence over their audience are more beneficial for your website’s visibility. This is what these days, marketers often refer to as influencer marketing. Using a link building expert is also a great way to outreach bloggers for the purpose of backlinks.
2. Seek Testimonials
While backlinks from influencers and bloggers may be a good strategy, it still lacks imparting the trust value to a brand. Testimonials, on the other hand, can help your patrons identify you as a trustworthy professional. Moreover, if you can ask your existing patron to leave their feedback and review your business over social directories, you can score free backlinks from high-traffic forums, as well. Although these links may not help with improving the authority for your website, they can surely bring in traffic and improve your brand’s image.
3. List your Website on Directories
This one is helpful for local as well as global businesses that wish to expand online. Since Google emphasizes more on local listings for local searches, you can redirect your target audience and bring them to your business. By listing your business in various directories across the internet, you can secure a link effortlessly, that brings in high-quality link juice along with improving search engine ranks.
4. Consider Guest Posting
The most conventional yet effective mode of securing backlinks is still guest posting. However, the guest posting service has evolved concerning the continuous updates that Google introduces to its algorithm. When you publish your content on other domains, you get increased exposure while improving your branding returns. All that’s needed is to keep a check on Google’s recommendations.
5. Ask for Social Share Signals
One of the most effective tricks to secure backlinks that can bring in high volumes of potential patrons is to seek social shares. Free of cost marketing strategy, that also brings in the highest quality juice to your website, social links are promoted naturally. Additionally, social shares are also a metric for improved brand engagement.
6. Exchanging Links
Another possible method to secure links is to exchange them with other bloggers. Since backlinks are equally important for you as well as the domain that is offering it to you, it is rather easier to exchange them. Thus, improving your inbound as well as outbound links, which is a good way to improve your domain health.
7. Participate in Discussions
Lastly, you can indulge in public discussions. There’s a dual benefit to it- you can secure a backlink from high flux domains, along with, improving your brand’s involvement with your target audience. And it is needless to say, that a brand is only referred to as customer friendly if it involves regular communication with their patrons.
No matter what you wish to achieve out of your link building efforts, these tricks are sure to help with your marketing and SEO.