6 Ways to Turn Displeased Customers into Happy and Repeat Clients

All businesses rely on happy and repeat customers to succeed. No matter how effective your marketing is or how low your prices are, you won’t make it if customers are unhappy and don’t return.
While it’s impossible to please everyone all the time, there’re measures to ensure a majority of your customers are happy. Here are six ways to turn displeased customers into satisfied and repeat clients:

Meet Customers Expectations

Customers don’t want to wait for days or weeks to have their concerns, problems, or questions addressed. They want a fast resolution to their issues. If you don’t meet their expectations fast, they will go to a competitor who can give them what they need. Offer fast product deliveries, have an easy-to-use website, and have quick response times on social media.

Sometimes, the demand will supersede the available inventory. Install a notification system to keep customers updated on when the product will be back in stock. Better still, make arrangements with supplies to have a continuous supply to avoid such issues.

If cash flow is an issue, solutions such as Montana Capital bad credit loans will keep your business running smoothly. You’ll be able to get your customers the products they need fast.

Work on Feedback

Feedback from clients determines whether they’re happy or not. Remember to request customer feedback after they’ve interacted with you or the company. Do this through surveys, emails, or phone calls. You could also check their social media comments. If you find that a customer is unhappy, take immediate action to correct the issue.

Don’t wait for disgruntled customers to reach out to you because they might not. Also, when a loyal client goes quiet, reach out. Most often, they’re just busy and appreciate the reminder. Other times, they’re unhappy but too shy to say anything. Asking how to help will usually give you the information needed to save the situation.

Use Positive Language

Handling angry customers is difficult, but stay positive. Using positive language will help you keep your composure and not say anything you’ll regret. It will also de-escalate the situation. Instead of getting defensive, apologize and take responsibility for the issue. Thank them for bringing it to your attention, and assure them that you’ll do everything possible to make it right.

Offer a Compensation for a Bad Experience

After resolving an issue, offer compensation to the customer to show that you’re sorry for what happened. It can be a discount, a free product or service, or an upgrade. Something as simple as a handwritten note expressing your apologies can also go a long way in making the customer feel valued. Most often, displeased customers want to feel they matter and that you appreciate their business.

Follow Up After Resolving Problems

After resolving an issue, follow up with the customer to ensure they’re satisfied with the outcome. It’s a chance to build deeper relationships with your customers and ensure that they return in the future. If they’re not happy with the resolution, offer a different solution. Don’t stop until the customer is satisfied.

Improve Your Products and Services

Use customer feedback to improve your products and services. If you find that many customers are unhappy with a specific aspect, make changes. Don’t be afraid to make significant changes either. Sometimes, a complete overhaul is necessary.

Keep in mind that some changes might not be popular with all customers. However, it’s better to make the change and lose some customers than keep the same product and lose all customers.

Appreciate Your Customers

After solving issues or a customer makes a purchase, sends an email, or leaves a positive review, take the time to thank them. Do this personally or publicly. It doesn’t take much time, but it makes the customers feel appreciated. They’ll know that you value their business and are more likely to come back and recommend you to others.

The views expressed in this article are those of the authors and do not necessarily reflect the views or policies of The World Financial Review.