6 Reasons Why Mobile Apps Are Critical for the Success of a Startup


The present-day business environment is extremely open to startups so if you are planning to start your gig and make your career as an entrepreneur the time is just right. For instance, in the year 2020 alone we have seen well over 4.4million of new companies added to the mix.

However, this surge of new players also ramps up the competition so it shouldn’t be a surprise that, out of all these companies, only 40% of startups ever become profitable. High competition remains the most cited reason (19%) for such a situation.

So, if you are just starting out, it is in the best interest of your company that you use every available asset to make it pop out. Let us take look at how mobile apps factor into this story.

A vast pool of potential customers

At this very moment, there are more than 5.31 billion unique mobile users in the world. That makes mobile phones one of the most widely available and accessible marketing platforms in the world. The people who are not watching TV, not clicking on targeted paid ads, not reading printed media, or not checking their mailbox are, at this very moment, holding their phones. What then makes mobile apps different from, let’s say an optimized website? Well, they make far better use of phone resources and are easier to navigate, so if presented with an option, the consumers always pick apps as their go-to channel.

High level of engagement

Another perk the mobile apps have over professional websites is that they are always on. So, if you want to get in touch with the consumers, send some notifications, ask clients for an opinion or handle the CR issues, the consumers are only one click away. This creates an incredibly high level of engagement that, in turn, ramps up sales, word-of-mouth marketing, and referrals. And once users install the apps on the phone this becomes a self-sufficient system. According to recent surveys, 49% of people open their apps 11times a day or more. So, you only need to give them a good reason to keep coming back.

A streamlined trading platform

These days, ecommerce sales make up 13.2% of all retail sales in the world. If you want to remain in the game, you absolutely need to leverage this trading channel. Keeping in mind their streamlined design and shared marketing and engagement resources mobile apps simply make much better trading tools than even the most optimized websites. What’s also important to remember is that experienced app developers are able to produce consistent platforms capable of handling endless transactions at the same time so you don’t have to worry about any eventual shutdowns or common bottleneck issues.

Keeping track of the customers’ activities

Making informed business decisions requires a good understanding of clients’ habits and interests. That is one of the main reasons the present-day business world is so obsessed with big data analytics. With that in mind, one of the greatest benefits of mobile apps comes in the form of the fact that these tools are well-capable of monitoring users’ behavior and collecting data like the number of downloads, highlight products, and the level of engagement. All these assets are built directly into the app so you don’t need to use third-party resources. All these insights can make your entire portfolio more user-oriented.

Mobile apps make SMB companies look bigger

Even though they make a very effective platform for interactions with their clients, the truth is that the vast majority of companies still don’t have their mobile apps. These issues become even more evident in the SMB sector where only 32% of small companies offer this option to their clients. Because of that offering your clients an option to use a mobile app instantly makes your company look bigger and more reliable. Also, your customers are going to use the apps in front of their friends and families and carry them wherever they go. That icon always sits on their home screen. That makes apps excellent branding tools.

Increased overall revenue

Last but not least, we would like to remind you of the recent research published by Forbes which says that 70% of consumers make their purchase decisions depending on how some brand interacts with them. We have seen from all the examples above that mobile apps make this interaction effective, two-way, and highly engaging and these factors have a direct impact on the revenue of your company. The perks provided by these tools like push notifications and auto-fill-in forms are all known for reducing bounce rates and encouraging sales. The apps’ up-front costs, on the other hand, are comparatively low.

You can click here to access a single resource with all the answers you need to solve your tech-related problems. We hope these few examples gave you a good general idea about why mobile apps are one of the most critical assets you can use in this highly competitive business environment. These days, almost every person on this planet has a mobile phone and spends hours upon hours each day using it. That gives you a perfect infrastructure for reaching out to any customer, nation, or location. Don’t let this valuable asset go to waste and let your company reap all the benefits mobile apps can offer.

The views expressed in this article are those of the authors and do not necessarily reflect the views or policies of The World Financial Review.