When you’re growing your business, marketing is a vital part of any strategy. It’s so important to get word out about your brand and create connections with your audience – merchandise can assist you in that endeavor. Sporting your unique branding and logo, merchandise is a fantastic way to build customer loyalty and a sense of community with your audience – giving your customers a chance to show off how much they love your brand.
In addition to cultivating that sense of belonging with your current customers, selling merchandise items also helps you to build awareness of your business in your local community or online, by capturing the attention of people who will later become customers.
So, let’s look at six of the best merchandise ideas you can incorporate into your growth strategy.
The key to a good piece of merchandise is picking something that people are likely to use – and there are few merchandise items more practical than clothing. Whether it’s t-shirts, hoodies, jackets or socks, everyone loves getting a new addition to their wardrobe.
Merchandise items like custom notepads and branded pens offer a super-useful, yet subtle item to market your business. And being so cost-effective means that stationery is a great upselling item – it’s very likely a customer will add a pen to their shopping cart if it means paying only a dollar or two extra.
Another timeless piece of merchandise. From mugs to reusable water bottles, drinkware is something you can never have too much of. Add value to your existing product line or service offering with items like these that make your customers’ lives easier. Plus, you can boost your chances of selling more merchandise like water bottles by emphasizing the environmental friendliness of them too.
4. Electronic products
In a digital world, you can never have too many chargers or speakers. It’s important for us all to stay connected, and if your business is related to the technology field in any way, then branded electronics make for a great choice of merchandise. Plus – the more useful the product the better – so consider selling portable products that can be easily tossed in a backpack for maximum impact.
Branded accessories are an awesome choice of merchandise for customers who want something a little more subtle, yet still want the world to know they support your business. Think hats, tote bags and keyrings that they can use in day-to-day life.
A classic merchandise hit for retailers and hospitality companies alike – magnets are a small and affordable way for customers to remember your business. Don’t underestimate the power of small…customers are more likely to pick up something smaller than they are bigger as it requires more investment and effort.
Overall, it’s important to choose merchandise ideas that fit your business. Look at your product or service offering and branding before making your decision – people aren’t going to buy merchandise that isn’t related to you. Stay true to your brand and you’ll establish that golden customer loyalty in no time.