The hospitality industry is a highly competitive one. If you are looking to grow your business in this tough industry, here are some hacks for you:
1. Improve Your Customer Service
The hospitality industry is entirely focused on the satisfaction of customers. Offering good customer service is one of the most important factors that determine the success of any organization in the hospitality industry.
Whether you are a restaurant, a hotel or anything else, you must ensure that you work towards creating a great experience for all your customers. And that’s not where customer service ends.
Often, some people may face some problems or have some complaints about various things. It is important that you have a decent complaint redressal mechanism in place to tackle these issues.
Hire good customer service staff that can deal with any issues people face while being patient and polite. Not just that, you need to have a portal on your website and an email or phone line dedicated to resolving customer issues.
The easier it is for people to talk to your organization and resolve any problems or queries, the better relationships you will be able to make.
2. Build A Good Website
There is very little possibility that anyone in the hospitality industry can make good profits without building a strong website. Almost everyone who is going to visit a restaurant has access to the internet and would like to check out the place before they set foot in it.
If your online presence is not much and they don’t get a lot of information about your business, it is highly unlikely that they would want to visit your place. A good website will ensure that customers learn everything about your restaurant with a simple click of their fingers.
Include all the important information – address, working hours, offers, specialties and reviews on your website that can give a new customer better idea about what exactly your organization is and if it meets their tastes.
3. Build Social Media Presence
Almost everyone is present on social media by using some platform or the other. A number of people in the hospitality industry have created some really popular social media pages that promote their brand and attract more customers to their business.
If you want to compete with them and let more people know about what you have to offer, you need to have a good social media presence. Figure out which platform most of your existing customers use. It will give you a better idea of where you need to focus more of your energy.
Create fun content that highlights different aspects about your restaurant. You can also do things like offering a certain discount to someone who tags your restaurant on their social media profiles. This will help the word about your business spread faster and thus, help you grow.
4. Online Ordering System
Convenience is extremely important to all customers- existing and potential. While your restaurant may be in an ideal spot that is easily accessible by a large number of people, some of them may still find it difficult to visit due to time constraints. They might turn to ordering food online.
If your business does not have a good online ordering system in place, you will lose out on a lot of potential orders. Build an easy-to-use system on your website or a third-party app. It will also help you gain a lot of new customers.
5. Offers and Discounts
What many business owners in the hospitality industry forget is that they need to offer some discounts and other offers to customers from time to time.
This helps customers feel like they are getting a better deal and saving money and also helps your business get some promotion as people discuss the offers with their friends and family.
Seasonal discounts and discounts on someone’s birthday or anniversary will help you build stronger relationships with customers.
6. Shake Up the Menu
If you see that some things you are putting on offer to your customer are not as good as you expected them to be, it might be time to replace them. Firstly, look at your pricing.
Most often, the reason why a particular service or dish is not doing well is because it is priced too high. If you can’t change the pricing, you should look at other reasons why it is failing.
Generally, changing some things and adding new recipes is a great way to generate buzz about your business. Promoting new items on your website and social media would lead to more people coming in or ordering online just to get a taste of the new item.
These hacks will ensure that your business beats out the competition and makes it big in hospitality.