Statistics show that an average website visitor takes about five to eight seconds to know if they like a site. This is the time you have as a website owner to convince a visitor to remain on your site. This means that your website design comes in handy as it is instrumental in capturing the attention of site visitors.
This means that apart from learning how to build a website, you need to know how to keep your visitors locked. In this guide, we’ll give you six important tips that will help you improve your web design.
1. Simplify your navigation
After landing on your site, the first thing a site visitor looks for is how to navigate to find what they are looking for. In other words, navigation is essentially a map that directs them.
To make it easy for users, ensure that your site’s navigation straightforward. Simplify your menu but don’t forget to be descriptive enough. Remember that if your users can’t get what they’re looking for, they will close that tab and find a site that offers them what they want.
2. Optimize your site for mobile
Optimizing your site for mobile use is crucial because not all users will access your site using laptops or computers. Actually, mobile devices (excluding tablets) account for over 50% of the global website traffic. Besides, Google started penalizing websites that aren’t mobile-friendly. That is enough concern, right?
3. Use attractive calls to action
Yes, CTAs are important but do you know what’s more important? Having an attractive CTA on your site. According to studies, orange and red CTA buttons can increase conversion rates by 32.5% and 21%, respectively. However, that doesn’t necessarily mean forcing a red or orange color. If your website theme conflicts with these colors, you can opt for other methods of making your CTAs attractive.
4. Add social share and follow buttons
By now, you definitely know the power of social media. Having excellent content and great offers mean little if you can’t give your users an option to share that with others. These non-pushy elements encourage site visitors to share what they like with their peers and colleagues. Further, having social share options not only makes your website complete but also increases your site traffic as well as sales.
5. Make use of the white space
In case you are wondering, white space doesn’t have to be necessarily white. It is just a term designers use. Studies show that using white space in the side margins & in between paragraphs makes the site attractive and increases reader attention. White space can also help you highlight your CTAs.
6. Catch your 404s
404 error pages give site visitors a frustrating experience making them bounce to other sites. You don’t want this to happen to you as you’ll lose out to your competitors. Google may spare you for having 404 error pages on your site, but your visitors won’t. Check that your site has no 404s, and in case it does, fix them or offer the user a way to get back to the page they were in.
It’s easy to create a website, but creating an effective and user-friendly one needs effort. That is what will help reduce bounce rate, improve customer efficiency, and ultimately increase sales. Using the tips above, you can improve your website design and make your business more successful.