By Dan Martin
Nonprofit organizations need help raising funds for providing financial aid to poor people and less privileged people for health treatment, education, and other causes. The easiest way to raise funds is through social media and word of mouth.
Social media has become more helpful for users for various purposes. It also helps in numerous ways to raise funds for causes, find donors and reach out to beneficiaries. Leveraging social media is a good strategy.
They can raise funds by word of mouth through social media, which is more straightforward to raise funds quickly. Word of mouth marketing is a powerful way to reach out to potential donors and beneficiaries.
Finding a donor and raising funds for causes is sometimes cumbersome, so this is where social media steps in to solve all the hurdles. Social media users are known for donating to causes and spreading the word.
Now let’s dive into the topic and gain some insights.
1. Increases website traffic
Social media helps nonprofit organizations gain traffic and become authoritative to gain rankings from search engines. When they share blog posts, videos, and other content on social media, users tend to react positively.
Social media sites like Facebook, Twitter, Instagram, and Linkedin are perfect for getting referral traffic to websites. They need to create and post shareable content on social media to get all the user’s attention.
Google analytics can help nonprofit organizations analyze website traffic, but some organizations feel it is like selling or doing it for profit. They need to leverage Google analytics to reach out to more people to help many causes and spread awareness.
There should be a clear CTA, and they need to be very transparent about what purposes they are raising funds and how they would be utilizing it.
2. To find volunteers
Most volunteers sign up for volunteering via social media as nonprofits create online campaigns to find such volunteers. Also, it is pretty convenient for volunteers as they see all the necessary information to register and join via social media.
They can leverage google apps for non-profits to reach more volunteers. Google apps like YouTube, Gmail, Google Ads, and Google maps can help communicate, spread the message and create awareness quickly.
The Google for nonprofits program is introduced to help non-profit organizations initiate various tasks like raising funds, spreading awareness about causes, and reaching a broader audience in cost-effective ways.
Nowadays, many volunteers join, and it has become a trend among teenagers to support causes. They are educated at school and colleges on how beneficial it would be for less privileged people by supporting such causes.
There are many types of digital advertising techniques to create ad campaigns. One such is social media ads, which help nonprofits create online ad campaigns to reach more people through social media and raise funds, which are pretty common nowadays.
Leveraging social media ads is very powerful, and Google provides ad grants of $10,000 per month to help non-profits cut costs on ad spend. Social media ads on Facebook and Instagram are pretty cheap.
In recent years, people see many social media ads asking for funds to help needy children afford education and treatment costs if they need to undergo any operation. Many less privileged people have benefited from social media ads.
4. Finding a voice for less privileged people
Nonprofit organizations are the voice for the people who are poor and less privileged. Such people find it daunting and clueless to get financial help to solve their problems. So, this is where they step in by understanding their needs and create online campaigns to help them.
Online campaigns are the most sought-after because they can raise funds in a short span of time. Online campaigns are seen everywhere in social media nowadays, and social media users also support such campaigns.
Many voices need to be heard. Still, unfortunately, not many people can find and get help, especially for people who are not much aware of social media and the digital world. Also, they don’t have access to the internet from remote towns.
Also, another crucial aspect is that some people’s voices need to be addressed at the right time because some causes like health treatments need quick funds to start the treatment immediately, and it cannot be delayed under any circumstances.
5. Getting feedback
Feedback from donors and beneficiaries via social media would be ideal for scaling nonprofit organizations further. They can know where they are making mistakes and improve themselves on various angles for their betterment.
A nonprofit organization with good feedback among people from social media creates trust, and it would be the crucial deciding factor for people to donate. Also, constructive feedback should be encouraged to gain more confidence among people.
They can leverage their network on social media and get feedback from sources like donation forms, sending out surveys, and organizing seminars. Also, the feedback should be made public for people to see, which builds credibility.
After getting feedback from people on social media, they should start working on them and plan things to get them sorted and resolved in a transparent manner. They should first resolve the negative feedback on priority.
Nonprofits have to choose the best social media channel for posts to get more engagement around their social media posts. Choosing the right platform and optimizing posts to gain more followers is vital.
Building an email list is also highly recommended to send newsletters for people who support them. Newsletters shouldn’t sound too promotional. It can be like how their organization has helped needy people and created awareness.
Social media is free, and it is one of the best channels to reach more people and spread the word. Also, using social media analytics can help understand how people are resonating with the posts.
About the Author
Dan Martin is the editor for Arcstone and has hands-on experience in digital marketing since 2007. He has been building teams and coaching others to foster innovation and solve real-time problems. Dan also enjoys photography and traveling.