Cold emails play a big part in most modern marketing campaigns, offering a low cost, scalable way to reach new potential customers all over the world. While they are known as ‘cold’ due to the lack of prior contact and a personal connection, there are many ways you can improve your emails so that they receive a warmer welcome from your customers.
If you are ready to come in out of the cold, check out our 5 hot tips to help you get conversions today…
1. Use an enticing subject line
The first and most important step in writing a cold email that will get conversions is the subject line. If the recipient doesn’t open the email, that’s it. Game over. You need to get their attention and encourage them to make that all important click. Use their name and company name, come up with a personal connection if you can, or ask a question that they will want answered.
2. Write a catchy opening line
Yes, they have opened your email, but now isn’t the time to dive right into what you want from them. They may have clicked but they aren’t engaged yet. Now is the time to draw them in with a catchy opening line. Once again, keep it personal if you can with their name, a mutual connection or similar.
You could try mentioning a recent event or situation that has triggered the need for your email such as a rise in statistics, a new piece of software and so on. Asking a question can again be highly effective, as can pointing out that you feel their pain. Latching onto an issue they have and then showing how you can solve it can engage interest in the rest of your email.
3. Keep it short, sweet, and personal
As mentioned above, cold emails are so called because you haven’t had prior contact but that doesn’t mean you can’t make it personal. It is fairly straightforward to add in details like names even for larger batches of emails when you can do it automatically. For smaller batches of higher value clients, the conversion really can be in the details.
The more personal you make it the better, but that doesn’t mean you should write pages and pages. Put in details you noticed from their public profiles, information you know about the business or anything that might spark a feeling that this isn’t just spam. Then get down to your point quickly and in a simple way. Who you are. What you are offering. What they need to do.
4. Provide value
You need to demonstrate what it is that the recipient is getting out of this. The more value you provide, the easier it will be to get a conversion. You should focus on what they get out of it, not the services and products that you sell. By making it about them, you are far more likely to get that all important conversion right away.
5. Use a clear and easy CTA
A CTA, or call-to-action, is essential in your cold email, but it is crucial that you balance encouragement with demand. If you push too hard, people won’t respond well, yet the CTA must be clear and simple so that the recipient follows through. Still struggling to create the perfect email? The right SEO in Miami can help you to craft the best CTA and overall email marketing strategy to help you gain the conversions you need today.
There are a great many ways in which you can stand out from the crowd, entice your customers to open your email and convert. Just remember, more isn’t usually more in the case of emails, so keep it short and to the point, show what it is you are offering, and give it the personal touch wherever you can.
