The global eCommerce industry is becoming quite competitive as its market size is about to reach $5.4 trillion in 2022. This means it’s inevitable for businesses to position themselves in a way they stand out from the crowd.
One of the best strategies to do that is email marketing. Emails, for e-businesses, have long been the perfect ingredient for a successful marketing strategy. It will not only help you to generate more sales but also gives you a good ROI. However, if you want to completely leverage email marketing, you must understand the dynamics of this channel.
So, if you are unable to figure out how to increase sales through email marketing, here we have 5 eCommerce email marketing tips to 10x your conversion.
How to Increase Sales from Email Marketing?
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Add the element of Personalization
One distinctive advantage that Email Marketing has over other digital marketing channels is that you’ve direct access to your customers. However, if you send generalized emails to them, you might lose them forever.
This is where personalization comes in, as when emotions are involved, people connect with you. Through this, you can not only build your brand image but can also create a strong bond with your customers. And this will help them to relate to your brand and eventually become your loyal customers.
The easiest way of adding personalization is to use the subscribers’ first names in the emails. But that’s not all, you can also share stories, memes, or any ideas that the people of a particular group can relate to.
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Capture customer lifecycle in email campaigns
In eCommerce, a customer goes through many stages. From being a prospect to becoming a loyal customer – there are various points that you can capture through your email marketing campaigns.
Therefore, you should create campaigns to target particular customers at a particular time for a certain action they take. For instance, it could be an abandoned cart email if they have left items in the cart or a receipt email if they have completed an order.
Here’s a list of emails you must have in place to capture the complete journey of your customers:
- Onboarding and welcome emails
- Order cancellation or confirmation email
- Trial expiry or renewal
- Nurture
- Signup
- Re-engagement
- Abandoned cart email
- Dunning
Moreover, you can take inspiration from some of these SaaS Email Examples to set up high conversion email campaigns.
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Utilize email marketing automation tools
Without a SaaS marketing automation tool, email marketing seems impractical. Even if your subscriber list has only a few hundred subscribers, you’d need an automation tool. It is essential as it helps you in managing the growth of your email list and making your emails personalized. Also, this type of software comes with numerous templates that help in setting up email campaigns much easier.
The SaaS email marketing also gives you the option for segmentation of the email list so that you can send relevant emails to your customers. You will also enjoy the features like drip marketing, auto-responding, automatically sending reminder emails, scheduling emails, etc.
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Create attention-grabbing CTAs
Creating attention-grabbing call-to-action buttons is crucial for high conversions. A dull CTA can ruin your entire email copy, as you would miss the chance of compelling the customer to make the particular action.
For CTAs, you must ensure a few things. Firstly, the CTA should reflect a single goal or action you want the customer to make. That’s why avoid using multiple CTAs unless it’s necessary. Secondly, the CTA should be prominent, so choose the email design template wisely. Lastly, make the copy for CTA interesting yet clear.
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Make sure you run A/B tests
Another crucial part of a successful email marketing strategy is A/B split testing. Most of the SaaS email marketing tools provide you with this feature. However, for that, you should prepare multiple versions of one email so that you can compare them and know which one works best. Through this, you can experiment with the copy, design, CTA, subject lines, and other elements of your emails.
Besides tracking the performance of emails, you can also gauge the preferences of your target audience. Based on that, you can also segment your email list and send them the emails accordingly.
Final Thoughts
For eCommerce businesses, email marketing is one of the best strategies for getting high conversions with minimal investment. But if you want to make the most of this digital marketing channel, you must have good insights into it. To help you with that, we discussed 5 eCommerce emailing tips.
With emails, it’s essential to focus on personalization and must capture the complete customer lifecycle. Along with that, you should use an email automation tool and run A/B split tests on emails. Lastly, ensure that you are using attention-grabbing CTAs.
