5 Dental Marketing Ideas to Get Clients for Dental Practice

Dental Marketing

In this era of cut-throat competition, it is not really very easy to run a dental clinic. A dentist would require about 20 new patients each to be successful and grow organically. This really does not sound like too many numbers but there are actually challenges involved in it.

There are a lot of expenses involved in getting new patients to the clinic monthly. And, there is also a good number of patients who just put off going to the dentist. All this inhibits the facility’s growth and as a result, they need to invent newer ways to bring in new customers and retain the existing customers.

It is very common for the players in the healthcare sector to try and utilize methods like inbound marketing to grow effectively. This stands true for the dentistry field as well. So, adopting effective dental marketing strategies is the newest way to get clients to dental facilities these days.

About 77% of consumers today go online to seek options for dental facilities and treatment methods. People are getting aware of oral health and are concerned about the consequences of poor oral hygiene and what can be possible and affordable treatment options. All this is paving the way for a booming dentistry industry. 

To make the most out of this opportunity, it is high time that dentists establish their digital presence firmly. This will help them attract larger footfalls and they can always be on top of the minds of their patients. 

There are multiple dental marketing ideas that can be utilized to make this approach a success. A few of them are discussed below.

Optimize the Google “My Business Listing”

Your dentist facility will find an average business in 1009 searches a month, as a study from Bright Local reveals. About 84% of these are going to land from the discovery searches. And it is sure that over 90% of the people only look at the results published on the first page. So, if you have to adopt any local SEO strategy, then this is when it is going to be the best. You should be having a Google My Business page. With this, it will be easier for the owners to manage and establish their online presence across popular search engines. It will also be a source of verified information about your business, the website, operating hours, specified location and the reviews too.

Optimize the website

If you do not have a website in today’s time, you will never be able to reach the full potential of your business. Most individuals today are empowered with the search button and review all the options available around them before making a final choice. This makes it even more important to have your business stand out from the rest with the help of a website. Your website must offer an excellent user experience, featuring all the necessary information, the services and how they can be booking appointments with you.

Create amazing content strategies

Oral hygiene can definitely be a very interesting topic and people will equally be excited about it if you know how to market it well. You can start a blog, which is an amazing way to attract new customers. This will help you land more people on your website organically. It is one of the best ways to provide value to your customers, which will also boost your online presence and ranking. Blogs are a good source of information, which can establish you as an authority in the field of dentistry.

Establish a social media presence

It is next to impossible to skip social media these days. According to DataReportal Global Overview of 2021, about 4.2 billion users are present on social media right away. It is imperative for about 57% of the consumers to be following their favorite brand’s page online and learn about their new offerings. Wherever your dental facility is located, there will be a whole bunch of potential clients waiting to meet you over social media. If you are consistent with your presence online, you can effectively boost your brand’s presence and improve both your brand reputation and how your consumers perceive you.

Invest in Google Ads

Google Ads is a form of pay-per-click advertising, which is a very effective way to ensure that your business is appearing at the top of the SERPs. You can easily generate new leads just by putting your content forward. You can attract a large number of leads in a very short time by targeting specific demographics.

Last but not least, add in house dental plans in dentistry to grab more eyeballs. Since people are usually reluctant to avail of dental services due to their high costs, dental plans will help them with affordable dental solutions as and when required, without burning a hole in their pockets. In this way, more people will be interested in dental checkups.

So now you might know that it takes perseverance, the right attitude and a bit of creativity to devise and implement the right digital marketing strategies, which will pull in more crowds at your facilities. You need to improvise at all stages to match the shifts in consumer behaviors and digital trends to stay ahead.

The views expressed in this article are those of the authors and do not necessarily reflect the views or policies of The World Financial Review.