Trying to break into a global market can be very beneficial for businesses with a product or service that can be marketable across the world. If it means you can generate more contacts, business, and income, then there’s no reason you shouldn’t try and access a wider market outside of your home country, as long as you have the budget, means, and drive to do so.
Here are 4 steps to improving your worldwide reach.
Step 1: Be Active on Social Media
When it comes to posting online content, and especially through social media, it’s important to understand the times of the day when your target market is most active so that you can release live content at times when it’s most likely to hit the right people. This can become more difficult when you’re dealing with time differences in different countries, especially if this means you won’t be actively working on posting content when your global market is going to be online.
Being active on social media is crucial for targeting a global market for many reasons. Firstly, it allows the global market to still browse previous content you’ve posted, no matter the time of day. Secondly, it’s also possible to use a scheduling tool or application which will allow you to prepare content in advance and post at a particular time of day (so you can set it to go live at your target market’s local time). Finally, being active on social media is a hugely significant marketing tool that allows you to reach as many people as possible.
Step 2: Enable Translation Services for Your Website
Communication is key in business, and if you’re trying to expand to a global market, you’re going to need to ensure that visitors to your site or content can access it in their own language. Using a professional translation service, like Global Voices, means you can get accurate translation for any business or product-related material, as well as set up automatic translation services for your website that visitors can click when they arrive on your site.
Step 3: Consider Time Differences for Meetings
If you’re reaching out to many different people, such as global business contacts, potential partners or investors, consultations with customers from different countries, or whatever reason your business has for meetings, respecting time differences will be crucial to success. You can’t always find an easy meeting time depending on how significant the time difference is, but it’s always encouraged to discuss a time that works for everyone, rather than working off only a local time to you. This not only helps for more productive meetings but also helps to strengthen relationships by respecting suitable meeting times.
Step 4: Research Global Markets
No matter whether you’re working locally or globally, research is always key. Breaking into a global market means thoroughly researching the business world of your targeted country (or countries), as well as understanding local customs so as to form better business relationships with those worldwide people you’re reaching out to.