Logo merchandise and promo products should form a key part of any successful marketing strategy. Handing out branded merchandise allows you to show appreciation to your customers, clients, or employees. It also provides free advertisements for your company by promoting your brand to a wider audience and building exposure around your products. Choose the right merchandise for your business can be difficult, especially when there are so many great options available. Here are four of the most useful merch ideas to promote your brand and products:
1. Promotional water bottles
Everyone needs to drink water which makes reusable water bottles one of the most practical merchandise products. Another great benefit of reusable water bottles is that they are eco-friendly. They eliminate the need to purchase disposal bottles and minimize plastic pollution. Handing out reusable water bottles with your company logo will promote your brand and help the environment by cutting plastic waste. Consumers are becoming more and more eco-conscious, and many people now want to support green brands. Choosing eco-friendly merchandise will show your support for sustainability and improve your green credentials. This will provide more positive marketing and exposure for your brand.
2. Custom clothing & accessories
Custom clothing and accessories are popular promo merchandise that can be used to increase brand exposure and promote your products. Custom clothing is practical and should get a lot of use, particularly if you choose versatile clothing and apparel. You can have your company logo printed on an impressive range of clothing items, including t-shirts, hoodies, socks, hats, and jackets. Take a look at anthembranding.com for a collection of promotional merchandise that can be used to promote your company, including custom socks!
3. Branded shopping totes
Branded shopping totes are another excellent merchandise idea. Plastic is causing serious environmental pollution, and statistics show that around 6.4 million tonnes of plastic waste are dumped into the ocean every year. There is currently a big push to reduce plastic waste by limiting the use of disposable items such as plastic water bottles and shopping bags. Reusable shopping totes are extremely popular as consumers want to become more sustainable when they shop. Providing customers, clients, and employees with reusable branded tote bags will demonstrate your support for the environment and boost the green reputation of your company. Shopping totes come in a large variety of styles, sizes, and colors. Choose an eye-catching design that will suit your brand and appeal to your customers.
4. Customized travel mugs
Customized travel mugs are another popular merchandise product, especially with eco-conscious brands and consumers. Travel mugs are useful because they allow the user to enjoy hot drinks like tea and coffee on the go. They are also environmentally-friendly because they eliminate the need for disposable coffee cups. Your customers or clients will have a visual reminder of your brand and products every time they make a hot drink. They will also provide your business with free advertising whenever they carry your branded travel mug out in public.