Finding ways to expand your brand awareness and meet new customers has never been more challenging to accomplish. The good news is that while there are still tried and true methods of marketing like billboards and paid-for ads, one method that has huge returns and utilizes modern technology is UGC content. UGC content is a form of media marketing that utilizes customer reviews in powerful ways.
UGC stands for User Generated Content, and even though you may not be familiar with the term there’s a chance that you have participated in this kind of marketing to some extent. UGC represents a wide variety of content that spans from written reviews all the way to specifically created Tik-Toks and Youtube review videos. If you have been wanting to find ways of expanding your brand awareness, UGC is a great marketing strategy to utilize.
What Are The Benefits of Using UGC?
So here’s the deal, why would you invest time, resources, and talent into creating UGC? The simple answer is – because it works! UGC content is unique in the world of marketing because it has benefits that few marketing strategies can actually match. This particular kind of marketing shows potential customers the kind of quality and improvement that a brand can bring to their life – from other customers.
UGC Helps You Find the Right Customers
When it comes to marketing, finding the product-market fit is what’s most important. This term refers to that special sweet spot where the customers you want are investing in your brand. It’s all about hitting your target audience and converting potential customers into paying customers.
Not every person is meant to invest in every single brand, and when a person who maybe isn’t a good fit for your brand does invest, it leaves the door open for negative reviews. UGC allows customers with questions to see real content created by real customers that can help to inform them about their purchase decision.
Improves Brand Credibility
Not only can UGC help inform customers about making the right investments in your brand, but UGC brings a lot of credibility to a brand. Customers are attracted to confidence, and because UGC is created by either reviewing customers or third-party reviews, it can show your potential customers your brand isn’t afraid of being put to the test.
What Do You Need to Start Using UGC in Your Next Marketing Campaign?
The benefit of using UGC content when it comes to marketing is substantial, but what do you need in order to make this a reality for your brand? This is where the beauty and challenge of using UGC will come into play. This form of marketing can look like a lot of different things, and it can be executed in a variety of styles. Let’s start with the most basic form of UGC that every company should have.
1. Website Reviews
It’s a given that if you want to be taken seriously in the world of business today, you need to have a website. The digital world has impacted every aspect of modern life, and to some extent, it’s impossible to run a successful business without an online presence.
The most basic form of UGC that you can use, is website reviews. This may seem like a no-brainer, and it honestly should be. Website reviews are important and customers pay a lot of attention to what they say. When building a website, it’s not always a given that this feature will be added, and if it’s not you should consider correcting it.
2. Working With Creators
Another, more elaborate form of UGC is working with content creators like social media influencers, blog writers, podcast creators, or Youtube creators. These individuals typically have massive followings and benefit from reviewing your product if your brand offers something of interest to their following.
There are some strong benefits to using content creators to review your brand products. First off, you get exposed to their audience. In some cases, creators can have audiences of hundreds of thousands or even millions of potential customers. Secondly, you benefit from the credibility they have built. Their review of your product will go a long way.
3. Work With an Agency
A third powerful option is to work with an agency that specializes in UGC content. These agencies act as liaisons between talented creators that specialize in specific areas of interest. They can help to pair your brand with the perfect creator and then work out the details. This is can be a huge help to any brand that may not be familiar with or have the network necessary to utilize content creators effectively in their UGC marketing campaign.
User-generated content is something that can propel your brand forward in meaningful ways. The challenge can be getting the ball rolling as you want users to start creating this content, and obviously, you want it to be positive. With these three essential ways of creating exceptional UGC content, you should be able to start seeing it not only be created but benefiting your brand.